Marketing Tips
For Local Businesses.
Practical guides on Google Ads, AI voice agents, lead generation, and everything else that gets the phone ringing. No jargon. No fluff. Just what actually works for trade and service businesses in Australia.
Google Local Service Ads in Australia: Are They Worth It for Your Business?
Google Local Service Ads are now available in Australia for select trade categories. Pay per lead, get a Google Guaranteed badge, and appear above standard ads. Here's everything you need to know.
Facebook Ads for Trade & Service Businesses in 2026: What Changed and What Works Now
Meta's Andromeda algorithm changed everything about Facebook advertising. Your ad creative is now the primary targeting signal. Here's what works for trade and service businesses in 2026.
Energy Efficiency Rebates in Australia 2026: What Every Trade Business Should Know
Federal and state governments are offering billions in energy efficiency rebates. Trade businesses that market these rebates to customers see 30-40% higher conversion rates. State-by-state breakdown inside.
Hipages vs Oneflare vs Your Own Marketing: Which Gets Better Leads?
Over 33,000 Australian trade businesses use Hipages. But are shared leads really the best way to grow? We break down the real costs, conversion rates, and when to invest in your own marketing instead.
Google Ads for Trade & Service Businesses in 2026: The Complete Australian Guide
Everything you need to know about running profitable Google Ads — cost per click by trade, budget guidelines, campaign types, Local Service Ads, and the 5 mistakes that waste your ad budget.
How Much Should a Trade Business Spend on Marketing in Australia?
The right marketing budget is 5-10% of gross revenue. Here's exactly how to calculate yours, where to spend first, what to avoid, and how to calculate your ROI at every business stage.
Google AI Overviews: What Australian Service Businesses Need to Know in 2026
AI Overviews now appear in 30%+ of local service searches. Some businesses have lost 20-60% of traffic. Here's how to adapt and get your business recommended by AI search engines.
How to Get More Google Reviews for Your Trade Business (Without Being Pushy)
Businesses with 100+ Google reviews outrank competitors in local search. Here's a practical system to get more reviews — SMS templates, QR code tips, and how to handle negative reviews.
How Much Should Local Service Businesses Spend on Google Ads in 2026?
The #1 question every local business owner asks before running ads. We break down cost-per-click by trade, how to calculate your ideal budget, and why spending too little actually costs you more.
AI Voice Agents for Local Service Businesses: Never Miss a Call Again
85% of callers who hit voicemail never call back. An AI voice agent answers every call instantly, qualifies the lead, and sends you an SMS summary — all while you're on the tools.
7 Reasons Local Service Businesses Lose Leads (And How to Fix Each One)
You're getting enquiries but not converting them into jobs. Here are the 7 most common reasons local service businesses lose leads — and the straightforward fix for each one.
Want Us To Do
The Marketing For You?
Reading about marketing is great. Having someone do it all for you while you're on the tools is better. First month free. No lock-in.