A Homeowner Just Got Their $800 Power Bill. They're Googling Solar Right Now.
That's an $8,000-15,000 installation waiting to happen. But if they land on a comparison site, your quote will sit next to 5 other installers — and the cheapest one wins. Unless you get to them first.
We put your solar business in front of homeowners before the comparison sites do.
If You're A Solar Installer, This Hits Close To Home
You're buying leads from comparison sites at $50-100 each — and those same leads are going to 5-7 other installers. By the time you call, they've already had three quotes.
The sales cycle is brutal. A homeowner enquires, you spend 2 hours on a site visit and quote, then they ghost you for 3 months — or go with the installer who called them back 5 minutes faster.
The solar industry's reputation has been hammered by dodgy operators and scams. Homeowners are sceptical, and your legitimate business pays the price in lost trust.
You've tried door-knocking, letterbox drops, and maybe even hired a telemarketer. The leads are garbage, the close rate is abysmal, and it feels like you're burning money.
How We Get You More Solar Installations
Three systems. One fee. Leads that are only yours.
Google & Meta Ads That Target Homeowners Ready To Go Solar
We run a two-pronged approach. Google Ads captures homeowners actively searching for solar. Meta Ads targets homeowners who haven't started searching yet but fit the perfect customer profile.
Google Ads Targeting:
Meta Ads Targeting:
Homeowners in your service area, filtered by property type, income bracket, and interests. We show them the savings, the rebates, and the ROI — then drive them to your website or phone number.
The Scenario
A homeowner in your suburb opens their $800 electricity bill. They Google "solar panel installation cost." Your ad appears first — not a comparison site. They click, see your website with financing options and rebate info, and call for a quote. That's an $8,000-15,000 job, exclusively yours.
With comparison sites: That homeowner got 6 quotes and picked the cheapest. With us: They called you directly.
Why Speed Matters In Solar
Solar leads have a 5-minute window. Research shows that leads contacted within 5 minutes are 21x more likely to convert than leads contacted after 30 minutes. If you're on a roof installing panels when the call comes in, our AI agent makes sure that lead doesn't go cold.
The average solar installer takes 4+ hours to return a missed call. By then, the homeowner has already booked three other quotes.
AI Voice Agent That Qualifies Solar Leads Instantly
Solar enquiries need qualification. Not every caller is a homeowner, not every home is suitable, and not every lead is serious. Our AI handles the initial conversation so you only spend time on qualified prospects.
Confirms they're a homeowner, not a renter
Gets their address and property details
Asks about their current electricity costs
Books a site inspection time that suits them
You get an SMS with a pre-qualified lead — homeowner, address, bill size, and appointment time. No more wasting afternoons quoting jobs that were never going to close.
A Website That Builds Trust And Converts Sceptical Homeowners
Solar customers do more research than almost any other home service buyer. They're reading reviews, comparing prices, and checking credentials. Your website needs to answer every question before they even pick up the phone.
Financing options and payment plans displayed clearly
Government rebate information kept up-to-date
CEC accreditation, reviews, and case studies front and centre
ROI calculators that show homeowners their savings
Built To Overcome Solar Scepticism
The solar industry has a trust problem. Homeowners have heard the horror stories — dodgy installers, panels that don't perform, companies that disappear. Your website needs to prove you're different, with real reviews, real accreditation, and transparent pricing.
We build sites that convert sceptical homeowners into booked site inspections. Trust first, sale second.
The Numbers For Solar Businesses
Average Solar Installation
Average Battery Add-On
Our Typical Cost Per Solar Lead
One closed solar installation at $10,000 covers 3-4 months of marketing spend. One battery add-on covers another 2 months. The ROI on solar marketing is massive — if the leads are exclusively yours.
Helpful Resources
Google Ads for Trade Businesses: The Complete Australian Guide
Solar has the highest CPC — here's how to make every click count.
Energy Efficiency Rebates Australia 2026
Federal STCs and state rebates your solar customers should know about.
Facebook Ads for Trade Businesses in 2026
Solar is perfect for social media awareness campaigns.
Common Questions From Solar Installers
Straight answers. No jargon.
How much does it cost to get a solar lead through Google Ads?
$40-80 per lead. Sounds steep until you remember the average installation is $8,000-15,000. Compare that to comparison sites at $50-100 per shared lead. Our leads are exclusive — your close rate is significantly higher because you're not competing with 5 other quotes.
How do you compete with solar comparison sites?
We replace them. Comparison sites sell the same lead to 5-7 installers. With us, the customer sees your ad, calls your number, and speaks to your voice agent. Zero competition on that lead. Higher close rate. Better ROI.
Can you target homeowners specifically, not renters?
Yes. We use Google Ads audience targeting plus Meta Ads to reach homeowners in specific suburbs. On Meta, we filter by home ownership, property type, and income bracket. No wasted spend on renters who can't install solar.
Solar has a long sales cycle. How do you handle that?
Automated follow-up. Someone requests a quote but isn't ready for 3 months? They'll get emails and SMS about rebates, financing, and savings — keeping you top of mind until they're ready to commit. No lead falls through the cracks.
Ready To Get More
Solar Installations?
Book a free 30-minute marketing audit. We'll show you how many solar leads you're losing to comparison sites and what exclusive lead generation looks like. No pitch. No pressure.