Marketing for Plumbers

Someone's Hot Water Just Died. Are They Calling You?

Every night, someone's pipe bursts, their toilet overflows, or their hot water system gives up. They grab their phone and Google "emergency plumber near me." If you're not the first result, that $600 job goes to whoever is.

We make sure it's your phone that rings — and that someone always picks up.

If You're A Plumber, This Will Sound Familiar

You're getting emergency calls at 10pm — but so are 5 other plumbers from HiPages, and the customer picks whoever answers first.

You've got quiet weeks where the phone barely rings, then suddenly you're drowning in work — feast or famine with no consistency.

You're still relying on word-of-mouth and the occasional referral. It works, but you can't scale a business on "my mate knows a plumber."

You're paying $40-60 per lead on ServiceSeeking or HiPages, competing with 5 other plumbers who all got the same lead — and the cheapest quote wins.

How We Get You More Plumbing Jobs

Three systems. One fee. All exclusive to you.

01

Google Ads That Target Customers Ready To Hire A Plumber

Someone's kitchen is flooding. They're not browsing — they need a plumber now. We put your business at the top of Google for searches like:

"emergency plumber near me"
"blocked drain plumber"
"hot water system repair"
"plumber near me"
"burst pipe repair"
"toilet repair plumber"

Every lead is yours exclusively. No sharing with 5 other plumbers. No race to the bottom on price. The customer sees your ad, calls your number, and you get the job.

The Scenario

It's 9pm on a Tuesday. A homeowner's hot water system dies mid-shower. They grab their phone, soaking wet, and search "emergency plumber near me." Your ad is the first thing they see. They tap to call. That's a $500-800 job — and it's exclusively yours.

Without us: That customer called the first plumber they found. It wasn't you.

Why This Matters For Plumbers

You're under a house fixing a pipe at 3pm. Your phone rings — a customer with a burst pipe in the next suburb. It rings out. They call the next plumber. You just lost $600 and you don't even know it yet. That happens 3-5 times a week for most plumbers.

85% of callers who hit voicemail will never call back. Not once.

02

AI Voice Agent That Catches Every Emergency Call

Plumbing emergencies don't wait for you to finish your current job. Our AI voice agent answers every call you can't — in 2 seconds flat.

Answers 24/7 — nights, weekends, public holidays

Gets the customer's name, address, and what's wrong

Assesses urgency — burst pipe vs. dripping tap

Sends you an SMS summary so you can prioritise

The customer thinks they spoke to your receptionist. You get the lead without interrupting your current job. Everyone wins.

03

A Plumbing Website That Turns Visitors Into Phone Calls

Your website needs to do one thing: make the phone ring. Most plumber websites look fine but convert terribly. Visitors land, scroll for 10 seconds, and leave.

Mobile-first design — 80%+ of "plumber near me" searches are on phones

Click-to-call buttons on every page — one tap and they're talking to you

Trust signals — licence number, insurance, reviews front and centre

Service area pages targeting every suburb you work in

Conversion Optimised For Plumbers

We build landing pages for each service you offer — emergency plumbing, blocked drains, hot water systems, gas fitting, bathroom renovations. Each page targets specific keywords and converts visitors into calls.

Fast loading. Under 2 seconds. Because a homeowner with a burst pipe isn't waiting for your site to load.

The Numbers For Plumbing Businesses

$400-800

Average Emergency Plumbing Job

$200-500

Average General Plumbing Job

$30-60

Our Typical Cost Per Plumbing Lead

If you're spending $2,000/month on ads and getting 40+ exclusive leads, you only need to close 3-4 jobs to cover your entire marketing cost. Everything after that is profit.

Common Questions From Plumbers

Straight answers. No jargon.

How much should a plumber spend on Google Ads?

$1,500-$3,000/month is the sweet spot for most plumbing businesses. With an average cost per lead of $30-60, that gets you 25-50+ qualified leads monthly. We start conservative and scale based on results.

How do you handle after-hours emergency plumbing calls?

Our AI answers every call — 24/7. It qualifies the caller, gets their address, identifies the issue (burst pipe, blocked drain, hot water failure), assesses urgency, and sends you an SMS with all the details. You decide whether to take the job or follow up in the morning.

Do I need a new website to work with you?

Usually not. About 80% of plumbing businesses we work with already have a decent website — it just needs speed improvements, mobile fixes, and conversion elements. We only recommend a rebuild if your current site is genuinely hurting your conversion rate.

How quickly will I start getting plumbing leads?

2-3 weeks. Week 1 we build your campaigns and set up the voice agent. Week 2 your ads go live. By week 3-4 we're optimising based on real data and the leads are flowing consistently.

Ready To Get More
Plumbing Jobs?

Book a free 30-minute marketing audit. We'll show you exactly how many plumbing leads you're losing and what to fix first. No pitch. No pressure.