After The Hailstorm, Every Homeowner Needs A Roofer. Are They Finding Your Business?
A single hailstorm creates hundreds of roofing leads in one suburb overnight. A full roof replacement is worth $10,000-30,000. But if homeowners can't find you online, those jobs go to the first roofer who shows up in Google — or worse, to the unlicensed blokes already knocking on doors.
We put your roofing business at the top of Google so you get the jobs — not the storm chasers.
If You're A Roofer, You've Dealt With This
Storm chasers and dodgy operators flood the market after every weather event. They undercut your quotes, do rubbish work, and disappear — leaving homeowners sceptical of ALL roofers, including legitimate ones like you.
Your job values are high — $10,000-30,000 for a full replacement — but the lead flow is wildly inconsistent. One month you've got 6 jobs lined up, the next month you're chasing quotes that go nowhere.
You're relying on insurance company referrals for most of your work. That's fine until they change their preferred supplier list and your pipeline disappears overnight.
Homeowners are getting 3-5 quotes for roofing work and picking based on price alone — because they can't tell the difference between a qualified roofing contractor and a bloke with a ladder and a nail gun.
How We Get You More Roofing Jobs
Storm-responsive ads. Every call answered. Trust built online.
Storm-Responsive Google Ads That Scale When You Need Them
We don't just run ads and forget about them. We monitor severe weather alerts and ramp up your campaigns the moment a storm hits your service area. While other roofers are still loading up the ute, your ads are already dominating Google.
Always-On Campaigns:
Storm-Activated Campaigns:
Every lead is exclusive to your business. No sharing. No competing with 5 other roofers for the same job.
The Scenario
A hailstorm hits the eastern suburbs on Thursday evening. By Friday morning, hundreds of homeowners are assessing damage and Googling "hail damage roof repair." Your storm-activated ads are already live, targeting those exact postcodes. Your phone is ringing before most roofers have even checked the weather.
After a major storm, a single roofer can book $50,000-100,000+ in repair and replacement work in one week. Being first to appear in Google is everything.
Why This Matters For Roofers
You're three storeys up replacing ridge capping. Your phone vibrates in your pocket. It's a homeowner with a $15,000 roof replacement — their ceiling is leaking and they need someone ASAP. But you can't answer on a roof. With most roofers, that lead is gone. With our AI agent, it's booked.
After a storm, call volume spikes 500%+. If you're answering one call, you're missing five. Our AI handles them all simultaneously.
AI Voice Agent That Handles The Post-Storm Rush
After severe weather, your phone should be ringing off the hook. The problem is you can't answer 15 calls when you're on a roof. Our AI voice agent handles every single one.
Handles unlimited simultaneous calls — critical during storm surges
Gets the address, damage description, and whether it's actively leaking
Prioritises emergencies vs. routine repair requests
Books inspection times and sends you organised lead summaries
You come down off the roof at the end of the day with 10 pre-qualified leads, addresses, damage descriptions, and booked inspections. Not 10 missed calls and voicemails.
A Website That Separates You From The Storm Chasers
The biggest challenge for legitimate roofers? Standing out from the unlicensed cowboys. Your website is your proof that you're the real deal. We build it to establish trust instantly.
Licence number, insurance details, and warranty info prominently displayed
Before/after photo galleries of completed roofing projects
Google reviews integrated directly — real testimonials from real homeowners
Insurance claim assistance mentioned — homeowners need to know you handle this
Trust Is Everything In Roofing
A homeowner is choosing between you and a bloke who knocked on their door after the storm. Your website shows your licence, 50+ five-star reviews, before/after photos, and a 10-year warranty. His website is a Facebook page with 3 posts. Who are they calling?
For high-value jobs like roof replacements, homeowners do serious research. Your website needs to win that research battle.
The Numbers For Roofing Businesses
Average Roof Repair Job
Average Full Roof Replacement
Our Typical Cost Per Roofing Lead
One full roof replacement at $15,000 covers 6+ months of marketing spend. Even at the repair end, closing 3-4 jobs per month covers your entire ad budget. And after a storm? One week of leads can fund a full year of marketing.
Helpful Resources
Google Ads for Trade Businesses: The Complete Australian Guide
High-value roofing jobs need smart ad spend — here's the complete guide.
Marketing Budget Guide for Trade Businesses
How much should a roofing business invest in marketing?
How to Get More Google Reviews
Trust is everything in roofing — reviews help you win the job.
Common Questions From Roofers
Straight answers. No jargon.
Can you ramp up campaigns quickly after a storm?
Yes — within hours. We monitor severe weather alerts and activate storm-specific campaigns targeting affected postcodes. While other roofers are still door-knocking, your ads are already running for "storm damage roof repair" and "emergency roofer" in those areas.
How do you help roofers stand out from dodgy operators?
Trust-first marketing. Your website displays your licence, insurance, warranty, and genuine reviews prominently. Your Google Ads highlight your credentials. When a homeowner chooses between you and an unlicensed bloke, your professional online presence wins.
What's the typical cost per roofing lead?
$40-90 per lead. Roof repairs run $500-2,000 and full replacements $10,000-30,000. One full replacement covers 6+ months of marketing. Even at the repair end, closing 2-3 jobs covers your monthly ad budget with plenty left over.
I mostly get work through insurance referrals. Why change?
Control. Insurance referrals are reliable until they aren't. When insurers change preferred supplier lists, your pipeline dries up overnight. Google Ads gives you a direct line to homeowners — both insurance claims and private work. Most roofers use both channels.
Ready To Get More
Roofing Jobs?
Book a free 30-minute marketing audit. We'll show you how many roofing leads you're missing online and how to be the first roofer homeowners find after the next storm. No pitch. No pressure.