A Homeowner Just Found Termite Damage. They Need Someone TODAY.
A homeowner finds termite damage in their bathroom. They need someone TODAY. They Google "termite treatment near me." If you don't answer, the next company will. That's a $2,000-5,000 job — gone in 30 seconds because you were on another call.
We make sure every urgent pest call gets answered — and that your business shows up first.
If You're In Pest Control, This Will Sound Familiar
You're missing urgent calls because you're on another job. The customer has termites eating their house — they're not leaving a voicemail and waiting for a callback. They're calling the next pest company on Google.
You're competing with national franchise brands like Rentokil and Flick who dominate Google search results. Their marketing budget dwarfs yours, and they're taking jobs in your own backyard.
Pest waves are seasonal — spiders in autumn, ants and cockroaches in summer, rodents in winter, termites year-round. Your workload swings wildly and you can't plan for it.
Customers are price-shopping between 3-4 pest control companies. They call everyone, get quotes, and go with whoever is cheapest — regardless of quality or experience.
How We Get You More Pest Control Jobs
Three systems. One fee. All exclusive to you.
Emergency Keyword Targeting That Captures Urgent Jobs
Pest control is an urgency-driven industry. Nobody plans to have termites. They discover the problem and need help immediately. We target the exact keywords people search when they've got a pest emergency — and we make sure you're the first result.
We also run seasonal campaigns aligned with pest cycles — so your ads ramp up exactly when the phone should be ringing. Spider season? Your spider ads are already live. Ant invasion in summer? We're ahead of it.
The Scenario
A homeowner pulls up their bathroom floor tiles during a renovation and discovers active termite damage through the subfloor. They're panicking. They Google "termite treatment near me" and your ad is the first result. They tap to call. That's a $2,000-5,000 treatment job — and they want it done this week, not next month.
Without us: They called Rentokil because it was the first name they recognised. Your local expertise and better service didn't matter — they never found you.
Why This Is CRITICAL For Pest Control
Pest control is one of the most urgency-driven trades. When someone has a wasp nest above their back door or termites in their walls, they're not waiting for a callback. They call the first company they find. If you don't answer, they call the next one. The entire decision takes under 2 minutes.
In pest control, the business that answers the phone first wins the job. Period. Our AI makes sure that's always you.
AI Voice Agent — Critical For Urgent Pest Calls
This is where the AI voice agent is an absolute game-changer for pest control. Urgent calls can't go to voicemail. Our agent answers every call in 2 seconds — day or night.
Identifies the pest type and assesses urgency level immediately
Gets the customer's address and access details for same-day jobs
For genuine emergencies, can patch the call through to your mobile
Sends you an SMS with pest type, urgency, address, and contact details
The customer feels heard and reassured that someone is on the case. You get the lead details instantly and can prioritise based on urgency.
A Pest Control Website Built For Emergency Conversions
When someone has a pest emergency, your website has about 5 seconds to convince them to call. That means clear phone numbers, obvious service areas, and trust signals — not a wall of text about your company history.
Click-to-call button fixed at the top of every page — one tap to connect
Service pages for each pest type — termites, spiders, ants, rodents, cockroaches
Trust signals — licence number, insurance, industry accreditations front and centre
"Same-day service" and "Emergency callouts" messaging prominently displayed
Conversion Optimised For Pest Control
We build dedicated landing pages for each pest type and service — termite inspections, general pest sprays, pre-purchase inspections, commercial pest management. Each page ranks for specific keywords and converts panicked searchers into booked jobs.
Speed matters. Your site loads in under 2 seconds. When someone has cockroaches crawling across their kitchen bench, they're not waiting for a slow website to load.
The Numbers For Pest Control Businesses
Average Termite Treatment
General Pest Spray
Pre-Purchase Inspection
One termite treatment job at $3,000+ pays for your entire marketing spend for the month. Add in the daily general pest sprays and pre-purchase inspections, and the ROI is enormous.
Helpful Resources
Google Ads for Trade Businesses: The Complete Australian Guide
Pest control is urgency-driven — Google Ads captures that demand.
Google Local Service Ads: Are They Worth It?
Pay per lead instead of per click for pest control enquiries.
How to Get More Google Reviews
Reviews build trust when homeowners are worried about pests.
Common Questions From Pest Control Businesses
Straight answers. No jargon.
How much should a pest control business spend on Google Ads?
$1,500-$3,000/month is the sweet spot for most pest control businesses. With termite treatments worth $2,000-5,000, even a few termite jobs per month makes your entire marketing spend wildly profitable. We start conservative and scale based on results.
How does the AI voice agent handle urgent pest calls?
It answers in 2 seconds — every time. It identifies the pest type, assesses urgency, gets the customer's address, and sends you an SMS immediately. For genuine emergencies (snakes, wasp nests near kids), it can patch through to your mobile. You never lose an urgent job to voicemail again.
Can you run seasonal campaigns for different pests?
We do this automatically. Spider campaigns ramp up in autumn, ant and cockroach campaigns peak in summer, termite campaigns run year-round with extra budget during swarming season. Rodent campaigns increase heading into winter. Your ad spend always matches what people are searching for.
How quickly will I start getting pest control leads?
1-2 weeks. Faster than most trades because pest control is urgency-driven. People don't "think about it" — they need it done today. Week 1 we build your campaigns and install the voice agent. Week 2 your ads go live and leads start coming in immediately.
Ready To Get More
Pest Control Jobs?
Book a free 30-minute marketing audit. We'll show you exactly how many pest control leads you're losing and what to fix first. No pitch. No pressure.